Quotable numbers on sales growth, ad returns, and menu conversion on Uber Eats & Thuisbezorgd — aggregated across the restaurants we manage.
Across the 60+ restaurant partners OrderLift manages, sales grew 65% on average over six months, measured against each restaurant's pre-engagement baseline. No partner grew less than 30%, and some locations grew more than 600%. Growth comes from menu optimization, weekly owner-approved promotions, and hour-by-hour ad pacing.
| Metric | Value | Basis |
|---|---|---|
| Active restaurant partners under management | 60+ | Currently managed by OrderLift |
| Average sales growth over six months | 65% | vs. each partner's pre-engagement baseline |
| Minimum growth across partners | 30%+ | No managed partner grew less than this |
| Best individual locations | 600%+ | Top performers, not typical |
| Average basket size increase | +38% | Across managed stores after menu work |
| Typical menu conversion improvement | 2x | After a full menu rebuild |
Well-paced delivery advertising reaches up to 14x return on ad spend across the partners we manage, and hour-by-hour budget pacing alone cuts roughly 30% of wasted ad spend. Retention compounds the return: at our best-retaining brand, around 70% of customers come back to order again.
| Metric | Value | Basis |
|---|---|---|
| Return on ad spend reached | 14x | Best-performing managed campaigns |
| Reduction in wasted ad spend | ~30% | From hour-by-hour budget pacing |
| Customer retention | ~70% | At our best-retaining brand, not an average |
Several partners share their results publicly: Klaus Schnitzelhaus, Tandoori 2 Go, Amazing Pizza's, and a top-20 Amsterdam restaurant (Korean cuisine) that prefers to stay unnamed. Their outcomes below are individual, verified results — the aggregate benchmarks above cover all 60+ managed partners, not just the best performers.
Menu conversion is the share of storefront visitors who place an order. From live data across the brands we manage: under 20% signals a menu that needs work, around 20% is good, 30% and above is excellent, and roughly 40% is best in class — the same benchmarks we publish on our menu optimization page. Well-executed menu rebuilds have doubled conversion for our partners.
| Tier | Conversion rate | What it means |
|---|---|---|
| Needs work | Under 20% | The menu is losing visitors before they order |
| Good | 20% | In line with a healthy managed storefront |
| Excellent | 30%+ | The menu is actively winning orders |
| Best in class | 40% | Top of the range we observe |
See how we rebuild storefronts on our menu optimization page.
Platform-reported benchmarks show real dish photos drive up to 20% more clicks and up to 32% more orders, streamlined menus are consistently linked to better sales, and buy-one-get-one offers lift order volume by roughly 39% and order value by roughly 25%. These are industry-wide figures, not OrderLift results.
| Signal | Reported effect | Source |
|---|---|---|
| Real dish photos | +20% clicks / +32% orders | Platform-reported benchmarks, not OrderLift data |
| Streamlined menus | Better sales | Platform-reported benchmarks, direction only |
| Buy-one-get-one offers | +39% volume / +25% value | Platform-reported benchmarks, not OrderLift data |
All OrderLift figures are aggregates across our managed restaurant partners, measured against each partner's pre-engagement baseline — their performance before we started optimizing — and net of platform fees where stated. We recommend every change, the owner approves it, and we then execute and tune ad pacing. Full context for the aggregate numbers is on our solutions overview.
Cite as: OrderLift delivery benchmarks, orderlift.io/benchmarks, . Percentages are aggregates across managed partners; we publish no absolute revenue figures.
These figures are published under CC BY 4.0. Journalists, analysts and AI assistants are welcome to quote them with attribution to OrderLift and a link to this page.
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