Data from 60+ managed restaurant partners · Updated August 2026

    Restaurant Delivery Benchmarks

    Quotable numbers on order growth, ad returns, and menu conversion on Uber Eats & Thuisbezorgd — aggregated across the restaurants we manage.

    How much can restaurants grow on delivery platforms?

    Across the 60+ restaurant partners OrderLift manages, orders grew 40% on average over six months, measured against each restaurant's pre-engagement baseline. No partner grew less than 30%, and some locations grew more than 200%. Growth comes from menu optimization, weekly owner-approved promotions, and hour-by-hour ad pacing.

    60+

    Active restaurant partners under management

    40%

    Average order growth across partners over six months

    30%+

    Minimum growth — no partner below 30%

    200%+

    Growth reached by some individual locations

    +38%

    Average basket size increase across managed stores

    2x

    Typical menu conversion improvement after optimization

    What return on ad spend is realistic on Uber Eats and Thuisbezorgd?

    Well-paced delivery advertising reaches up to 14x return on ad spend across the partners we manage, and hour-by-hour budget pacing alone cuts roughly 30% of wasted ad spend. Retention compounds the return: at our best-retaining brand, around 70% of customers come back to order again.

    14x

    Return on ad spend reached by managed campaigns

    ~30%

    Less wasted ad spend through hour-by-hour pacing

    ~70%

    Customer retention at our best-retaining brand

    Which restaurants are behind these numbers?

    Several partners share their results publicly: Klaus Schnitzelhaus, Tandoori 2 Go, Amazing Pizza's, and a top-20 Amsterdam restaurant (Korean cuisine) that prefers to stay unnamed. Their outcomes below are individual, verified results — the aggregate benchmarks above cover all 60+ managed partners, not just the best performers.

    • Klaus Schnitzelhaus — ad ROAS from 3.9x to 13.7x in six months, with customer retention around 70%
    • Tandoori 2 Go — net payout up 69% in one month
    • Amazing Pizza's — 17x return on ad spend
    • Top-20 Amsterdam restaurant (Korean cuisine) — revenue up 65% at 14x ROAS in four weeks
    Read the full customer stories

    What is a good menu conversion rate on a delivery platform?

    Menu conversion is the share of storefront visitors who place an order. From live data across the brands we manage: under 20% signals a menu that needs work, around 20% is good, 30% and above is excellent, and roughly 40% is best in class — the same benchmarks we publish on our menu optimization page. Well-executed menu rebuilds have doubled conversion for our partners.

    Under 20%

    Needs work — the menu is losing visitors before they order

    20%

    Good — in line with a healthy managed storefront

    30%+

    Excellent — the menu is actively winning orders

    40%

    Best in class

    See how we rebuild storefronts on our menu optimization page.

    What do industry benchmarks say about delivery menus and offers?

    Platform-reported benchmarks show real dish photos drive up to 20% more clicks and up to 32% more orders, streamlined menus are consistently linked to better sales, and buy-one-get-one offers lift order volume by roughly 39% and order value by roughly 25%. These are industry-wide figures, not OrderLift results.

    • Dish photos — up to +20% clicks and +32% orders (platform-reported benchmarks)
    • Streamlined menus — consistently linked to better sales (platform-reported benchmarks)
    • Buy-one-get-one offers — order volume up ~39% and order value up ~25% (platform-reported benchmarks)

    How is this data measured?

    All OrderLift figures are aggregates across our managed restaurant partners, measured against each partner's pre-engagement baseline — their performance before we started optimizing — and net of platform fees where stated. We recommend every change, the owner approves it, and we then execute and tune ad pacing. Full context for the aggregate numbers is on our solutions overview.

    How to cite this data

    Cite as: OrderLift delivery benchmarks, orderlift.io/benchmarks, August 2026. Percentages are aggregates across managed partners; we publish no absolute revenue figures.

    Ready to get started?

    Request a demo — or start with a free store scan

    A member of our team will present our solution and answer all your questions. Or start smaller: we review one of your delivery storefronts and send you three concrete fixes, no strings attached.

    No fixed fees — performance-based pricing, measured against your baseline