In Austria, Lieferando is the whole delivery channel

The hedging disappears. Where a market has two marketplaces, a bad week on one can be answered by shifting budget to the other. Austria does not offer that move. A single storefront carries all of your delivery discovery, so every ranking position and every hour of sponsored placement is undiversified, with nothing offset elsewhere.

The reverse is just as true, and operators underrate it. Concentration cuts both ways: it makes careless management expensive and careful management unusually productive, so the work here goes deeper on one storefront rather than thinner across several.

It changes the reporting too. With no second channel to average against, the only honest comparison is your own history, so results are measured against a baseline taken from before we started, on net payout after commission, deal cost and ad spend.

The menu, and for longer than most owners expect. In a two-marketplace country you can rebuild one storefront while the other keeps buying traffic. Austria has no parallel track: the storefront being rebuilt is the one your revenue arrives through. So the decision is not whether conversion comes first, but how much placement you hold back while the rebuild lands.

Patience pays here in a way it does not elsewhere, because the gain is undiluted: a conversion improvement on a single-channel storefront applies to all of your delivery demand, not to the share sitting on one of two apps. Budget pushed in before that lands buys the same visits at the old conversion rate. Across our Dutch partner stores, pacing placement by hour and weekday rather than running it flat has cut roughly 30% of wasted spend, with no second channel's numbers to average the waste into.

Held back is not switched off: ranking leans on activity as well as conversion, so a floor of placement and one live offer stay up through the rebuild. The ramp is tied to a stated change on the storefront, not to a date.

Yes, and we would rather name it than sell around it. If your delivery revenue arrives through one marketplace, that marketplace sets the commission, the ranking rules and the promotional formats, and you absorb the changes. No agency removes that exposure, and anyone claiming to is selling you something else.

What can be done is to make each order worth more and each guest return more often, through basket size, repeat rate and the item mix people actually buy, and to build a share of demand you are not renting. We also run Google and Meta campaigns pointed at your storefront, so some discovery comes from outside the marketplace's own ranking. That does not make you independent of the platform, but it stops one channel being the only source of new customers.

One report and one plan. The report covers last week against your baseline. The plan covers the week ahead, the deal calendar, the ad hours, any menu changes, with our reasoning and the expected effect written next to each item. You approve it, amend it or reject it, and only then do we execute inside your Lieferando merchant account. We never change a price or launch a promotion on our own initiative.

We are based in Amsterdam and work through manager access you grant, revocable at any time. What you get is a weekly loop that runs at the same rhythm wherever the kitchen is, and one contact who knows your storefront.