Delivery marketing for Barcelona restaurants

Barcelona demand splits into two groups that behave nothing alike. Someone staying a few nights has never heard of you and decides from photos, ratings and the first screen. Someone who lives here already knows what they want and wants it fast. Two jobs, done twice: Just Eat and Uber Eats each have their own first screen, ratings history and photo set.

That is where two storefronts bite. You cannot pick which listing a stranger lands on, so ratings volume and photo coverage have to be built on both, with no third listing to hedge with. So we rebuild item order, photography, descriptions and combos: the top of the menu persuades a first-time buyer, the structure underneath makes a repeat order effortless. Across the stores we manage, menu conversion has doubled after a rebuild and basket size has risen 38%; benchmarks credit dish photos with up to 20% more clicks and 32% more orders. Self-check: under 20% menu conversion needs work, 20% good, 30% excellent, 40% best-in-class.

In Spain we run two storefronts for you: Just Eat and Uber Eats. Two instead of three means each one can be funded properly rather than starved by a three-way split. It also means a slipping ranking takes a bigger share of your visibility, with no third listing absorbing the loss while you fix it.

They are not interchangeable either. Just Eat and Uber Eats give you different merchant tooling, promotion formats and ad mechanics, so a plan copy-pasted from one to the other wastes budget. We build a separate weekly plan per platform per store, watching the inputs that decide whether a storefront is shown at all: conversion rate, prep-time accuracy, cancellations, item availability and ratings.

Once you have approved the week's plan, ad budget is paced by hour and weekday, concentrated where it can win an order and paused in dead hours. Across the stores we manage, that pacing has cut roughly 30% of wasted ad spend, with returns reaching up to 14x ROAS.

Rarely, because the two do not hand you the same levers. Just Eat and Uber Eats offer different promotion formats, fund them differently and surface them differently, so "run a BOGO" is really two decisions with two expected outcomes. Benchmarks put BOGO at roughly 39% more order volume and 25% more order value, but that average says nothing about your margin on the dishes you would discount, or which of your two storefronts has the traffic to make it pay.

With only two, a misfiring offer costs you twice: the week it burns, and the single other listing left carrying the shortfall. So we check margin, choose the platform, and show expected results before anything goes live. Barcelona demand also moves with the season, so plans are rebuilt weekly rather than set once.

Every week you get a plan: which offer, on which items, in which hours, on which storefront. You approve it, then we execute. Nothing moves until you say yes.

Straight answer: our 60+ active restaurant partners are in the Netherlands, not in Barcelona, and we will not invent a local client list. What transfers is the shape of the setup: those partners run two storefronts each, the same pairing you would run here, and Uber Eats is one of the two we manage in both countries, so half the work is the same back-end with the same ranking inputs.

What the method produces where it runs: 40% average order growth over six months, no partner below 30%, some locations past 200%. Amazing Pizza's, Klaus Schnitzelhaus and Tandoori 2 Go are Amsterdam restaurants, and we would rather point at real Amsterdam results than dress them up as Spanish ones. We work remotely, inside the Just Eat and Uber Eats merchant accounts you already have. There is no Barcelona office, and you do not need one from us.