Grow your restaurant on Lieferando and Uber Eats in Germany

That question is most of the job here. Germany is a two-marketplace market: Lieferando and Uber Eats. You are not picking a channel, you are dividing a finite amount of promo depth, ad budget and kitchen attention between two storefronts with different discovery surfaces, different deal tooling and different ad controls.

We answer it by measuring rather than by rule of thumb. Each storefront gets its own baseline before we touch anything, then we compare what a unit of promo depth or ad spend actually returns on each. The answer often differs from the one order counts suggest, because commission, deal cost and ad spend land differently per channel, and it is revisited weekly rather than fixed at onboarding.

Splitting the budget is not the same as splitting the plan. Cloning the Lieferando setup onto Uber Eats is the fastest way to waste the second channel: an offer that pays for itself in one deal builder can be the wrong depth, or on the wrong item, in the other. So each storefront gets its own deal calendar and its own ad hours, while the strategy above them stays single: same hero items, same price logic, same margin floor. Nothing goes live on either platform on our say-so.

Lieferando is the name German operators search for, and it is usually the storefront already live when we start. Marketplace ranking rewards storefronts that convert: how often a menu view turns into an order, whether you are reliably open when your hours say you are, and whether anything active, a deal or a sponsored placement, is pushing you into view.

Sequence matters more when there are two storefronts, because placement amplifies whatever each one already does, and here it does that twice. Fixing conversion first is what makes the second channel worth funding. Our Dutch partner stores have come out of a rebuild converting twice as many menu views, with baskets 38% larger.

The menu is one commercial decision and two pieces of software. Category depth, how long an item name runs before a phone truncates it, which modifier groups can be made required, what a photo has to clear before it renders as a proper tile: those are set by each platform's merchant tools, not by you, and there is no reason for them to match. The same dish needs two builds, not one build pasted twice.

Most of the work is managing drift. Menus edited independently pull apart within weeks: a price rise applied on one storefront, an item switched off on the other during a supply gap and never switched back, a combo that only ever existed in one back-end. You end up with two versions of your restaurant and a conversion gap nobody can explain. So we hold one source of truth for names, prices, modifiers and photos, rebuild it in each back-end in that platform's own format, and re-check both after every change on a phone rather than in a preview pane.

Remotely, inside your own merchant accounts, on a weekly rhythm. OrderLift runs every market from Amsterdam, so you get the same team that runs our Dutch and UK stores. Everything happens in the Lieferando and Uber Eats merchant tools you already have, at whatever access level you grant, revocable whenever you want.

Our 60+ active restaurant partners are in the Netherlands, and since September 2026 we have piloted the service on 10+ stores in the UK. Across the partners, sales have grown 65% on average over six months, no partner has come in under 30%, and some locations have passed 200%. What carries over to Germany is the method and the reps: the same weekly loop of baseline, menu rebuild, margin-checked deal calendar and paced placement, run daily in marketplace merchant tools rather than learned on your account.