Your Just Eat, Deliveroo and Uber Eats storefronts share one kitchen

The orders arrive in the same kitchen. Three listings can each look sensible on their own dashboard and still combine into a Friday peak one pass cannot serve. Tickets stack, prep times slip past what each platform was told to expect, and late orders land on all three sets of ratings in the same evening.

That is the part of three-platform operation nobody schedules. We check every offer against your kitchen's real capacity in that hour and stagger offers across platforms and days rather than running them in parallel: one listing pushed hard while the other two hold steady, then rotated. Platform-reported benchmarks put buy-one-get-one at roughly 39% more order volume and 25% more order value, which is precisely why it should not be live in three places at once on your busiest night.

For a single-site restaurant that is a fair question, and the answer is not automatic. A third listing is another ratings surface to defend, another promo calendar, another menu going stale, another prep-time promise to keep and another tablet on the pass.

So we score the three before recommending anything. Menu conversion, the share of people who view your storefront and go on to order, is the cleanest single measure, and from live data across the brands we manage in the Netherlands the tiers run: under 20% needs work, around 20% is solid, 30% and above is excellent, 40% is best-in-class. A listing sitting well under 20% is rarely proof the platform is wrong for you. It is usually proof the storefront was never finished.

The one with the most headroom, which is seldom the one with the most orders. We take a baseline from your own numbers before touching anything, rebuild the weakest menu first, and only then put budget behind it. Across the stores we manage, menu conversion has doubled after a rebuild and basket size has risen 38% where combos and modifiers were rebuilt properly.

Paying to send traffic to a listing that does not convert is the most expensive habit in delivery advertising. Fix the page, then buy the visits.

Yes, practically. Sites over the border are separate storefronts under a separate country account, with their own price list, their own promotion calendar and their own ratings, even when it is the same brand and the same three platform names above the door. A group-level view will happily average the two and hide a problem inside one of them.

We keep those baselines apart and report them apart, then apply the brand-level work across both, because menu structure, photography and naming travel well. The weekly plan stays per storefront.