Managing Swiss storefronts on Just Eat and Uber Eats

It changes the moment everything else depends on. Someone scanning a marketplace list is making a browsing decision, not reading a document, and a dish name that reads as a literal translation reads as effort. That lands directly on menu conversion — the share of visitors who go on to order — which is the part of the funnel you own outright rather than rent from a platform.

It is also the honest limit of an agency working from Amsterdam. Menu structure, photography, item order and modifiers we can rebuild from anywhere, and we do: remotely, inside your platform accounts, with your permission. Whether a line reads naturally to someone in Lausanne, we cannot judge. So every line comes back to you and your staff before it publishes — and since our 60+ partner restaurants are Dutch, the 40% average six-month order growth we quote is theirs, not a Swiss reference you could ring up.

Consistency, quietly and constantly. A menu gets updated in one place and not the other, a price is corrected on one app only, a closure goes up where half your customers will never see it. With two platforms and sites in more than one language region, the number of places a single change has to land multiplies fast, and the ones that get missed stay invisible until a customer complains about a price at the door.

So a real share of every week is unglamorous checking rather than strategy. It is the least interesting work we do and the most reliable source of orders lost for no reason at all.

That depends on a number you already have: your average order value. Where it is already healthy, a few percent more basket is worth more per order than a few percent more orders — so combos, sides, drink attachment and item ordering come first. Across the Dutch storefronts we manage, basket size has risen 38%.

Where order count is the constraint, promotion work carries more weight. Platform-reported benchmarks put buy-one-get-one at around 39% more order volume and 25% more order value — impressive until it meets your margins, which is the check we run before any promotion reaches you. You approve or reject each one. We never move a price or launch an offer on our own authority.

Neither, on its own. Each platform counts orders, refunds and promotion costs on its own terms and exports them on its own schedule, so a single week can arrive looking like two different businesses. Add a second or third site and you have several exports that need to become one picture before any decision made from them is worth anything.

We reconcile them against one baseline, recorded before we start, and report what each storefront paid out rather than what it grossed. That is also how the platform question gets settled: not by picking a favourite in advance, but by funding whichever storefront is provably earning it this month.