Deliveroo, Just Eat and Uber Eats, run as one portfolio

Smash House, a smash-burger brand trading in Manchester and London, added OrderLift as a manager on its Uber Eats and Deliveroo storefronts on 11 September 2026. In the three weeks after we started, weekly orders on the two storefronts grew 6×, weekly sales grew more than 4×, and ad spend rose only slightly. The owner approved every change.

The figures come from the owner's own platform reports, and we update them as the weeks come in. Smash House was the first of 10+ UK stores we have piloted so far.

By holding a control back. If you run several storefronts, some are left unoptimised and the treated ones are measured against them over the same weeks. If you run one, we alternate active and inactive periods on a schedule you agree. Weather, platform promotions and seasonality hit both sides equally, so the difference between them is the part we caused. It is the same method used to test whether any intervention works, and it is how we arrive at the figures we publish.

Across our 60+ active partners, sales grow 65% on average over six months against that baseline, no partner has grown less than 30%, and return on ad spend reaches up to 14x on the strongest managed campaigns. Every number is on our benchmarks page, free to cite.

3% of your net payout: what the platforms pay out to you after the marketplace fee, ads and offers. There is no software fee, no setup fee and no minimum term, the first month is free, and in any month your net payout is not above your baseline there is no fee: if you don't grow, we don't charge. Your ad budget is billed to you by the platform exactly as it is today; we manage it and never mark it up.

If you want to start smaller, ask for a free store scan: we review one of your storefronts and send you three concrete fixes you can apply yourself, with no obligation. Other providers charge for that audit; ours is free because it is the fastest way for both of us to see whether there is enough headroom to work together.

Each storefront is a separate business to the platform hosting it: its own ranking signals, its own ad auction, its own promotion calendar, its own ratings to defend, its own menu going quietly out of date. A third platform does not add a third more work. It adds another complete set of everything, while your hours stay fixed.

The failure mode is three storefronts each run at partial attention. Two well-run listings beat three neglected ones, and the fix is usually sequencing rather than spending more.

By measuring each storefront against your own baseline from before we started, then ranking them on what they return rather than what they turn over. A listing producing steady orders at a thin margin is a different proposition from one producing fewer orders at a healthy margin, and budget should follow the second.

Inside each storefront the same logic applies to the clock: spend is paced into the hours and weekdays where that listing can actually win orders, and pulled out of the hours where it cannot. Across the stores we manage, that pacing is part of roughly 30% less wasted ad spend.

None of it runs by itself. Each week you receive a plan naming the offer, the items, the platform and the expected effect. You approve it, then we execute it.

UK results since September 2026, pilots on 10+ UK stores, and a results base of 60+ restaurants in the Netherlands where sales grow 65% on average over six months. The mechanics transfer directly: the merchant tooling behind Uber Eats, Just Eat and Deliveroo differs in the details from market to market, but ranking rewards conversion and reliability everywhere, and a menu rebuild fixes the same things. Across the stores we manage, menu conversion has doubled after a rebuild.

We work inside your platform merchant accounts, with weekly plans, approvals and reporting by call and email, and a team that managed more than 200,000 restaurants at Uber Eats before founding OrderLift. Photography matters most to first-time buyers, so we plan the shoot with you up front.